About Us

Our 
Story

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Hi! We’re the family behind Lincroft Soap Company – a small, passionate business born from our desire to create something better for the people we love most. As a married couple with three energetic kids and a calendar full of sports practices, school events, and family adventures, we know how hectic life can get. That’s why we believe in keeping things simple, natural, and good for the soul.

Our journey started with a mission: to make clean, healthy products we could trust — not just for ourselves, but for our children, family, and friends. We were tired of reading ingredient lists that didn’t make sense and using products that didn’t feel right. So, we rolled up our sleeves and started crafting our own.

Our journey began with a shared passion for an active lifestyle. Whether we’re running trails, hitting the gym, or attending a swim meet, XC and Track meet, soccer game or flag football, staying active keeps us grounded and connected — not just to each other, but to what truly matters. Over time, this passion evolved into a lifestyle that touches every part of our day: what we eat, how we move, and the products we bring into our home.

At Lincroft Soap Company, every bar and bottle of soap is made with love, care, and only the best natural and organic ingredients. We never use harsh chemicals, synthetic fragrances, or anything we wouldn’t use on our own kids. Just clean, gentle goodness that works — and smells amazing, too.

Whether you’re a busy parent, a wellness enthusiast, or someone simply looking for better choices, we’re here for you. From our family to yours, thank you for supporting our local family small business. We hope our products bring a little calm, comfort, and care into your daily routine. Live this journey one active, healthy day at a time.

Stay fresh, stay natural.

The Lincroft Soap Company Family